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SEO Glossary
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A mathematical formula used to determine the "score" of a web page for ranking purposes.
An acronym for Common Gateway Interface. A standard for external gateway programs to interface with information servers such as HTTP servers. [more info]
Programming used to deliver custom content to a search engine spider, and different content to the viewer. If caught this is considered spam.
A type of a spider that will download multiple pages from the same web site. Crawling refers to the fact that a spider will look for links in the pages it downloads to crawl through a web site.
A compilation of records (websites) and information contained on them. When a search is performed this database is queried for the requested terms and matching listings are returned to the browser for review.
Usually refers to keywords. The number of times your keywords appear on your web page in relation to the total number of words. If your density is to low, your page will not rank for that term. If it is to high it could be considered a spam tactic.
A directory is a type of search engine that is maintained by humans and not robots. Humans review and categorize you page for inclusion. They are usually harder to get into and rank. Yahoo.com and Dmoz.org are both directories, Yahoo charges $199.00 for inclusion, Dmoz.org does not charge. Directories typically will only list your url in one category for browsing but will offer it for relevant searches.
Sometimes called hallways, bridge pages, entry pages, entryway pages, gateway pages, portal pages, splash pages, and welcome mat pages.
Doorway pages are submitted to a search engine to give the spider the data it needs, in the format that it needs it, in order to place a site at the proper level of relevance for the keyword phrase used. Doorways are best used to lead a spider to deeper crawling of a specific, segmented, area of your site and to supply access to pages not linked to from the index.html.An IP Address that changes each time you connect to the internet.
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Filter words are common words that search engines remove from web pages before adding them to their databases. These include "the, is, and, of, for, do". Often confused with stop words, filter words do not cause any harm they are ignored. IE: in the term "hosting and design" spiders will only see "hosting" "design".
A link TO your site FROM another site. Many of these, from other sites that compliment yours, can boost your rank on engines such as Google.com. Links that have nothing to do with your site will not help. IE: If a tire company links to us - this will not help, but if a web design company links to our hosting section, this will help towards boosting our position.
A common internet browser produced by Microsoft.
Click here to download or read morePlacing same color text on the same color background causing it to be hidden from view. This technique was popular for awhile, but search engines quickly caught on and began banning sites for it. Use caution - If you have a white page background and use white text with a table - this can be seen as invisible text and cause your site to be banned. Spiders cannot tell that the table is viewable only that you have text the same color as the background.
Whenever your computer connects to the internet, you are giving a unique Internet Protocol Address. Your IP Address is how data finds its way back and forth from your computer to the internet. [see also dynamic and static ip]
Internet Service Provider - how your computer connects to the internet. The most common modem service is AOL.com. An ISP may also be your cable company - Time Warner offers Road Runner Internet service, and Phone companies such as Pacific Bell and GTE offer DSL internet service as well.
A computer language designed to be delivered from websites to a users browser. Small programs are transferred to the user, and then executed on the users system. Most search engines will ignore Java and JavaScript commands when reading source code.
A language embedded within HTML that is executed after a page of is transferred to a users browser. The browser must be java compliant and the user must have the option turned on to view this script. Image rollover effects are generally javascript. Most search engines will ignore Java and JavaScript commands.
Another form of javascript. [bean faq's]
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Words that are key to identifying your site content and that you wish search engine users to find you by. For best SE ranking you should limit your word usage and phrases. If you have excessive terms you should make separate pages or folders for those terms. Keep in mind, all page content should be unique and useful.
The number and quality of inbound links to a particular page. Many search engines are increasingly using this number as part of their listing, placement, positioning or ranking process such as Google.com.
The process of ordering web pages for presentation by a search engine or a directory so that the most relevant sites or pages are listed or displayed first in the search results for a particular keyword or keyword phrase query.
A file produced by a web server that tracks connections to a web site. A typical log file consists of IP Address, host, page requested, time, and bytes of data transferred. Server errors and connecting referrals may also be included in the log file. Referral logs are the main way that a web administrator and identify which search engine visitors have used just prior to visiting their web site.
Information contained within meta tags. ie:
<meta name="keywords" content="keyword1 key2">A process of searching several databases simultaneously and combining the results
A search engine that searches multiple other search engines and combines the results. Currently the top Meta Search Engine is Go2net.com.
Author generated HTML commands that are placed in the head section of an HTML document. Current popular meta tags that can affect search engine rankings, are Meta Keywords, and Meta Description.
A shadow duplicate copy of a web site at a separate URL. This allows websites to spread out the resource load on a server. Mirror sites are difficult to get indexed properly by search engine. Search engines view the multiple duplicate pages as spamming.
Intentionally making a spelling mistake in meta keywords or meta tags to catch search engine users who also misspell words when searching.
Using two or three META tags to increase the relevancy of a page. This technique is considered spam by most search engines and should be avoided.
Netscape Navigator, one of IE's biggest competitors on the internet. Netscape is an alternative internet browser.
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A web page that follows as many rules and guidelines as possible to achieve a higher search engine ranking. A page that is optimized contains specific meta data, content and clean source code.
a link to ANOTHER site from Your site
The Open Directory Project (ODP) is a site directory run by volunteer editors. This is one of the great internet success stories of 1999. The ODP is used by Lycos, HotBot, AOL-Netfind, Netscape Netcenter, and the home base www.dmoz.org itself. Currently there are around 700,000 hand picked and selected sites in the directory. The first edition of the ODP was known as NewHoo (a play on Yahoo). Netscape provided server space for the NewHoo directory and it was collectively renamed The ODP.
Open source software is software that is released with source code. People are allowed to make derivative works from open source software as long as it is released under the same open source agreement.
Optimization, sometimes referred to as search engine optimization, web page optimization, or web site optimization is the process of creating or making changes to a web page so as to improve the positioning, placement, ranking, or listing of that page with one or more search engines. The ultimate goal is to help potential customers or visitors find a web site. Optimization may involve design and/or layout changes, new text for the title tags, meta tags, alt attributes, headings, and changes to the first 200-250 words of the main text. Optimizing is part science and part creative. The scientific process involves studying the way search engines rank pages and then make the web page "search engine friendly." Each engine computes this with a different formula or algorithm that changes frequently. Optimizing also involves researching and selecting keywords that are the most likely words and phrases a potential customer would use to find you. The creative part of search engine optimizing is being able to work these keywords into your existing pages. The careful wording and phrasing of keywords in your web pages must not only favor top rankings, but also make your page compelling for your visitors.
Pay for inclusion are search engines that require payment for adding your website to their database.
A combination of keywords used to make a natural phrase. Ie: " website virtual hosting " is a Keyword Phrase consisting of 3 keywords.
Web Page Hits, or number of times a page is viewed
Refers to two or more keywords (keyword phrase) combined to form a search query or search term phrase. Some of the keyword phrases I uses to optimize my own web pages and site and then submit to the search engines include: search engine positioning web site placements web page optimization top rankings high visibility If yours is a web site devoted to real estate and you are wanting a top ranking, placement, position, or listing you might focus on a keyword phrase such as homes for sale.
The process of ordering web pages or sites by a search engine or a directory so that the most relevant sites or pages are placed or displayed first in the search results for a particular keyword or keyword phrase query. In search engine jargon, the term is oftentimes synonymous with search engine, web page, or web site listings, optimization, positioning, promotion, ranking, or visibility.
A generic term for any site which provides an entry point to the internet for a significant number of users.
A method of modifying a web page so that search engines (or a particular search engine) treat the page as more relevant to a particular keyword query or keyword phrase query. Also referred to as optimization.
The process of promoting web pages or sites on a search engine or a directory so that the most relevant sites or pages are displayed first in the search results for a particular keyword or keyword phrase query. In search engine jargon, the term is oftentimes synonymous with search engine, web page, or web site listings, optimization, placements, positioning, ranking or visibility.
Whether keywords are close to one another in a web page. Such as a proximity search on "United States of America" would look for all the words close together.
When you open a search engine and type in your request, you are querying that engines database.
Your placement on search engines - where your site appears in relation to similar sites when a search is performed.
Points given based on certain factors of your website. Ie: you may get 1 point for having correct meta tags, but lose 2 for not having enough keywords in your text. Your score would be -1, and this would be used to determine your place in a SE database.
Search Engine, a database of websites gathered by spiders and ranked based on a predetermined algorithm
A service that will automatically submit your page or web site to many search engines and/or directories at once. These were once popular, but many search engines can now detect the automatic submission software being used and have banned these types of services and in some cases have removed the web sites themselves that use them from their databases.
Search Engine Optimization (Optimizer)
What the spiders and browsers read so that they know what to show you and how to arrange it. You can view source code by selecting View and Source from the top navigation in IE and NS
A computer program that travels the internet in search of websites for it's host database. This programs reads and copies text and information which is ranked for relevancy and then added or not to a database based on rank achieved. Sometimes called crawler or robot.
A broad term referring to the hiding of data from a user or robot in an attempt to achieve higher ranking while showing different information to the user. Generally considered spam. See cloaking
Refers to root word origins. For example, Search, Searching, and Searches all have Search as the root stem. Some search engines use stemming to provide results from more than just the entered search terms. A search on Frog could return results on Frogger or Froggey.
A stop word is a word that causes an indexer to STOP indexing in the current procedure and do something else. Most common are Adult censored words.
The submission of pages that are intended to rank artificially high by various unethical techniques at the expense of the quality of the search engine's database. These can include submitting slightly different pages designed to rank high where just the keywords have been swapped out, invisible or tiny text, or word scrambled pages. The use of spam has caused engines to continuously tighten their algorithm to eliminate these types of submissions. Repeated offenders can be "blacklisted" by search engines and all pages residing on specific IP's can/will be removed - regardless of their usefulness
An acronym for Server Side Includes. These are HTML Comment commands placed in an HTML file, to cause a web server to execute some action when the page is viewed by a user. Such as calling external programs such as CGI programs, displaying date or the last modified date on the file.
An IP Address that remains the same each time a person logs on to the internet. Also see Dynamic IP
The process of loading a page up with keywords in the META tags or main HTML body. Considered Spam.
The part of an HTML page that is displayed on a browser title line. This is found at the top of the window when viewing a page. The text of a web page title is important as it is usually displayed on search engines as a link to your site. Search engines also give the page title more weight when determining what order to display pages.
An acronym for Universal Resource Locator. The basis of how we find web sites on the internet. URL's can include different forms of communicating with a server: (an HTTP url is Hyper Text Transfer Protocol while a FTP url is a File Transfer Protocol). You can determine how you are connecting with a site, by looking at the beginning of a url for the HTTP, FTP, or other protocol identifier. Most websites are located on http servers and begin with HTTP://. In the context of search engines, URL's are important because they contain entities which the search engine may or may not like. For example, your domain may include keywords related to your website.
A website setting with its own domain name. For example this web site is located on the Virtual Domain www.cyberconstructors.com.
The process of ordering web pages or sites by a search engine or a directory so that the most relevant sites or pages are visible or displayed first in the search results for a particular keyword or keyword phrase query. In search engine jargon, the term is oftentimes synonymous with search engine, web page, or web site listings, optimization, placements, positioning, promotion, or ranking.
Randomly sorting the words on a page is called word scrambling. A word scrambled page can be submitted to search engines for high ranking, yet the page will be unreadable by a human. By using cloaking, stealth, or other techniques, a web master can hide the scrambled page from all but the search engine spider.
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