Ways to get your site noticed without it costing you a cent.

Effective methods of getting your site listed for free.

Tell people about it

Use your existing clients and friends spread the word that you have a web site. Tell them about it when you speak to them, remind then every so often. Add a line to your invoices, brochures, literature, business cards, letterhead, and anywhere else it would be appropriate. Add your web address to any and all advertising, and add a signature to your e-mail's including your URL.

Newsletters

One way of promoting web sites to existing clients, and to bring them back to your site, is to publish your own e-zine or newsletter. MAKE SURE IT IS OPT-IN. Ask people if they want to join your list and send them a regular e-mail outlining new products, special offers, articles of interest and industry news, include links back to articles on your website in your e-mail. This is a good avenue for e-commerce, or sites that constantly update their content. But probably not for sites that don't update often.

Last but not least...

Keep in mind, when designing and updating, that your keywords are the "KEY" to finding your site. Determine your top 10 search words carefully. Be sure that you use what "other" people would type - not what you would type.

Yes, you can have more than 10, all engines vary in their requirements. Just be sure to list them in "Priority" order from Highest to Lowest.

When a picky robot/spider views your html, if you have to many keywords or phrases they will just "chop" at their predetermined character limit. General guidelines are: 10 key words or 5 phrases (i.e.: "website design hosting web site search engine" = 7 keywords, Multiple keyword phrases - website design, website design hosting, design hosting, website hosting, etc) anywhere from 70 characters to 255 characters total (including commas and spaces).
Remember to use keywords relevantly in paragraph form. Include keywords and phrases in alt tags, and create your page title using your first 3-5 keywords. (I.e.: Web InSite, professional web hosting, design, positioning and maintenance.) You should try to have at least 100 characters of text per page.

Well, that's it for now. I will be updating and adding to this as often as possible. Please feel free to use this information to better your site and your understand of Meta-data. Also, search on the keywords "meta-tags" often, the rules change daily. This is one of the most volatile areas of the Internet, and to me, one of the most fun. It seems that I can never keep up. Until next update ~ K

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