I can't find my site on ...

"I type my name into my browser, but it doesn't show up. Why?"

This is a common complaint among website owners. Their sites are not listing on search engines! Many have paid hundreds of dollars to web designers but most don't realize that web design and search engine optimization are really two different things. The best, award winning, websites can have terrible search engine listings or no listing at all - just because the design was not optimized.

"What is a SEO? - What do you feed it?? - And where can I buy one???"

SEO - short for Search Engine Optimization, is a term used to identify a website that has been optimized for improved ranking on search engines. An optimizer is a specialist in the field of optimizing websites for search engine inclusion and ranking.

It take months of research and many more months of applied techniques combined with trial and error to build true search engine knowledge. Once you achieve this base to really refine your knowledge you must share and debate with your peers.

Our own SEO specialist spent months and months researching and testing theories to determine the requirements and penalties assessed by search engines. She still spends several hours a week participating in the SF forums as an "Evangelist" moderator of 2 topics, "Gateways / Doorways" and "NBCi / Yahoo / Looksmart / About" as well as various WebMaster forums.

What is the difference with the service Web InSite is offering?

First of all, WebInSite will not embark on any search engine submission adventure (indeed an adventure it is) without first reviewing the website in question, especially if we did not design it.

- You will be given a list of demands that must be met! No, just kidding :) But you will receive a detailed report of your sites issues inregards to search engine submission with recommendations for improvement.

- If your site meets certain criteria then your site will be hand submitted to all appropriate search engines and directories. Not plugged into a free for all submit program that just runs around throwing your URL at search engines regardless of a site's requirements. * Which can actually be damaging at worst and useless at best, * We actually open up IE or NS and pull up the specific search engine and type in the required information, proof it, and then click the little submit button.

- Everyone says you should be in Yahoo but they want $299.00. Yup, they do. Very few sites actually fall into the "free" category - most are B2B or B2C. Yahoo is not a search engine, it is a Directory. Yahoo is a Human Maintained directory - meaning that some poor Yahooligan is sitting at his/her Yahooligan desk reviewing web page after web page after web page.. wouldn't you want to be paid too. Only you can weigh the facts and decide if it is worth the money - you know your product / service, budget, and reach.

** Ponder this as you are considering.. how many people do you know that actually sit and click through the categories? Or do they maybe find the search box as fast as they can and start typing? Fact: if you search on Yahoo chances are that you will get results from Google / Yahoo's shared database - if the Google logo appears at the top with a Powered by slogan then you are seeing google.yahoo.com results and not pure yahoo.com results. Google.Yahoo.com is free :) ya just gotta be optimized.

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